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There’s No
Going Back
How will you be remembered? That question drove Kaveh Zamanian to end his career in psychology and take his family down the Rabbit Hole into the wonderful world of bourbon. In his own, unscripted words, Kaveh explains how he’ll never live to taste much of the bourbon he barrels. It will be savored, however, both by beloved friends and family, as well as bourbon lovers he’ll never meet. For Kaveh, Rabbit Hole isn’t just a business, it’s his legacy. There’s No Going Back.
Once you decide to go down the Rabbit Hole, 𝘛𝘩𝘦𝘳𝘦’𝘴 𝘕𝘰 𝘎𝘰𝘪𝘯𝘨 𝘉𝘢𝘤𝘬.
It’s not a matter of fate, but rather a decision – a choice to embrace your creative obsession, live with passion and be true to your authentic self. Rabbit Hole’s There’s No Going Back video series celebrates individuals of singular vision and genius who have done exactly that. Each video is a raw, intimate and ultimately inspiring look at the life and thoughts of an exceptional creative.
It’s not a matter of fate, but rather a decision – a choice to embrace your creative obsession, live with passion and be true to your authentic self. Rabbit Hole’s There’s No Going Back video series celebrates individuals of singular vision and genius who have done exactly that. Each video is a raw, intimate and ultimately inspiring look at the life and thoughts of an exceptional creative.
Watch Their Stories
There's No
Going Back
Series Introduction
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Alison Mosshart
“You can do anything, if you work really hard”
Musician
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Ché Rhodes
“Doing what you love is a state of mind.”
Glassworker
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Briony Douglas
“To make it, you have to believe you can.”
visual artist
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Stephen Kenn
“Find the opportunity to make something original.”
Designer
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Gunner Foxx
“It’s not just my job. It means so much more than that now.”
Hatter
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Kaveh Zamanian
“Find what you love, and go all in”
Whiskey Maker
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Alison Mosshart
Surly, sultry and fearless, it’s easy to imagine Allison Mosshart emerged from a guttural guitar riff as a fully-formed goddess of rock. Her true origin story is far less dramatic, but more interesting. Get a sense of the woman behind the allusive onstage mystique, as Allison offers unscripted answers to questions about her life, thoughts and passions.
Ché Rhodes
Glass blowing is the perfect metaphor for perseverance. For in glass blowing, no matter how uncomfortable things get, once you start a piece, you have to see it through. In the newest release of our short film series, Glass artist Ché Rhodes explains how this mindset is integral not only to the art of glass blowing, but also turning that art into a career. A mindset encapsulated in Rabbit Hole’s slogan, and our film series title — 𝘛𝘩𝘦𝘳𝘦’𝘴 𝘕𝘰 𝘎𝘰𝘪𝘯𝘨 𝘉𝘢𝘤𝘬.
Briony Douglas
Briony Douglas is known for her beautifully surreal and culturally salient art and photography. Even more impressive than her vision, however, is her courage. In her own unscripted words, Briony explains how she cut the safe but confining ropes of an ad career to free solo the sheer, unforgiving cliff of visual art and photography. Briony never looked down, never looked back and continues to work day and night to summit new heights of creative expression.
Stephen Kenn
When you name your brand after your grandfather, 𝘛𝘩𝘦𝘳𝘦’𝘴 𝘕𝘰 𝘎𝘰𝘪𝘯𝘨 𝘉𝘢𝘤𝘬. In the latest release of Rabbit Hole’s series of short, inspirational films, Stephen Kenn reveals a mindset in sharp contrast to trends of fast fashion and cheap, mass-produced products. By contrast, he creates objects whose value increases over time — objects worthy of repair. If you appreciate smart, thoughtful design, this film is worthy of your time.
Gunner Foxx
The hats of Gunner Foxx are like relics from a cinematic dreamscape. They possess an otherworldly quality, balanced only by the reality of their exquisite craftsmanship. Each hat is a masterpiece of a lost art pushed to new levels of artistry. Yet this Hollywood story is driven by family ties rather than fame or fortune. In his own, unscripted words Gunner explains how he gratefully carries on his grandfather’s legacy while finding meaning in his daughters’ love.
Kaveh Zamanian
To make something truly great takes commitment. You have to go all in. That’s what Kaveh Zamanian did when he left a successful psychology practice to pursue his passion for bourbon making. It’s why he named his bourbon Rabbit Hole. In his own, unscripted words Kaveh explains how his drive is not only to create great bourbon, but more importantly, to build a family legacy. This is his life’s work. There’s No Going Back.