At Rabbit Hole, we believe that every pour, every bottle, and every decision is a reflection of something deeper: the drive to create. We’re not just crafting bourbon; we’re forging a legacy of originality, artistry, and possibility.
Our purpose is rooted in the belief that creativity is personal and boundless. It’s the spark that challenges convention, fuels innovation, and inspires us to turn passion into progress. This ethos extends beyond our spirits—it’s a way of life. From honoring Kentucky’s rich bourbon tradition to celebrating the fearless artistry of independent voices, Rabbit Hole is a tribute to those who dare to imagine and create something extraordinary.
Join us as we explore the art, culture, and community that define what we do. At Rabbit Hole, we’re not just making bourbon. We’re creating a movement.
OUR PURPOSE
WRE BOURBON MEETS POSSIBILITY
Creativity is the force behind everything we do. It’s a mandate to push the boundaries of possibility and envision what else can be. Because production is repetitive, and creation is personal. And progress does not come to those who rest on their laurels, but rather emerges from the seekers driven by a restless desire to shun the status quo and make something new. Something unexpected that elicits wonder and delight. Our mantra, creation is personal, reminds us that our sole purpose is to create and never replicate.
Bourbon was born in Kentucky. A long tradition of gritty and determined distillers shaped the foundation of America’s native spirit. Quintessentially American, there’s nothing like it. For us, in the Commonwealth, Bourbon is more than just a spirit, more than an integral part of our community and culture; it’s a way of life. Competitors working together, helping each other, giving back and paying it forward. It’s a privilege and an honor to be a part of this amazing community of whiskey makers.
Rabbit Hole is a state of mind and a metaphor for possibility. It is a sincere calling that speaks to our instinct to seek and do more. If you want to live fully, it’s a call that deserves to be answered. Life is too short to sit on the sideline. So, find what you love, take a leap and give it your all, because anything worthwhile starts with taking a chance.
We believe in the power of independent voices, creatives who express their virtuosity and imagination through original works of art. Like fine bourbon, original works are authentic, timeless and transcendent. True artists challenge us to look beyond the ordinary and propel us towards the exceptional. It’s why our distillery features a diverse collection of commissioned sculpture and paintings, why we collaborate with artists and illustrators on our Single Barrel releases, and why we are the official Bourbon sponsor of the Sundance Film Festival. We support and celebrate creative voices everywhere.
Original Works of Bourbon
T POF IS IN T LIQUID
His passion for pushing boundaries, celebrating life, and inspiring others continues to drive Rabbit Hole forward. As you explore his story, you’ll find that Kaveh’s path is about more than whiskey—it’s about possibility, discovery, and creating something meaningful.
EXPERIEN VEH’S VISION
His passion for pushing boundaries, celebrating life, and inspiring others continues to drive Rabbit Hole forward. As you explore his story, you’ll find that Kaveh’s path is about more than whiskey—it’s about possibility, discovery, and creating something meaningful.
T POF IS IN T LIQUID
His passion for pushing boundaries, celebrating life, and inspiring others continues to drive Rabbit Hole forward. As you explore his story, you’ll find that Kaveh’s path is about more than whiskey—it’s about possibility, discovery, and creating something meaningful.