I’m excited to share the latest news here at Rabbit Hole with you.
In the last few years, we’ve had a lot of interest from different spirit companies who were interested in partnering with us. Being approached has always been humbling because it proves that our iconic distillery, our spirits and our approach to making whiskey have set us apart in a sea of other bourbon brands. A partnership wasn’t something I’d even considered. That’s until I met with Alexandre Ricard, the CEO of Pernod Ricard, one of the world’s largest spirits companies.
For both of us and our companies, the spirits industry is about so much more than just products, it’s about inspiring and bringing people together. Both Pernod Ricard and Rabbit Hole share the same spirit and more than that, our values and cultures are fully aligned.
Because of all these things and many others, we’ve entered into a strategic partnership with Pernod Ricard. They were drawn to the transparency and innovation we bring to the spirits business and the tremendous potential they see in us. With the Pernod Ricard team on our side, we’ll bring Rabbit Hole to more restaurants, bars and liquor stores than ever before, connecting with people across the country and eventually, around the world.
Our goals, and our dreams for the future of Rabbit Hole remain the same. My role as founder and owner of Rabbit Hole, and the creativity, passion and innovation that have made us the brand we are today will continue to be the heart of our story. We’ll keep operating as a family business, just as we have from the start, and our leadership and our products will also stay the same.
My team and I look forward to great things ahead, and to making you a part of this exciting new chapter for Rabbit Hole.