OUR CRAFT
WHAT MAKES RABBIT HOLE DIFFERENT?

At Rabbit Hole, we believe that every pour, every bottle, and every decision is a reflection of something deeper: the drive to create. We’re not just crafting bourbon; we’re forging a legacy of originality, artistry, and possibility.
Our purpose is rooted in the belief that creativity is personal and boundless. It’s the spark that challenges convention, fuels innovation, and inspires us to turn passion into progress. This ethos extends beyond our spirits—it’s a way of life. From honoring Kentucky’s rich bourbon tradition to celebrating the fearless artistry of independent voices, Rabbit Hole is a tribute to those who dare to imagine and create something extraordinary.
Join us as we explore the art, culture, and community that define what we do. At Rabbit Hole, we’re not just making bourbon. We’re creating a movement.
OUR FLAVOR
LOW ENTRY PROOF FOR MORE FLAVOR
Rabbit Hole takes a bold approach to flavor by always using a low entry proof for our whiskey. By entering the barrel at a lower proof, more of the natural sugars and complexities from the wood are extracted, resulting in a richer, smoother, and more flavorful whiskey.
OUR bARRELS
ALWAYS TOASTED AND CHARRED BARRELS
At Rabbit Hole, every whiskey tells a story of craftsmanship, starting with our commitment to using toasted and charred barrels. This dual treatment unlocks layers of flavor, creating a balance of caramelized sweetness and smoky depth that sets our spirits apart. By meticulously preparing each barrel, we ensure that every drop of Rabbit Hole whiskey delivers unparalleled complexity, honoring tradition while embracing innovation.
EXTREME SMALL SCALE
NEVER MORE THAN 15 BARRELS HARVESTED
At Rabbit Hole, quality is paramount, which is why we embrace an extreme small batch process, never harvesting more than 15 barrels at a time. This intentional approach ensures unparalleled precision and consistency, allowing us to focus on the unique character of each barrel.
UNIQUE MASHBILLS
A CULINARY APPROACH TO MAKING BOURBON
At Rabbit Hole, innovation starts with the grain. Each of our meticulously crafted mashbills is a testament to our dedication to reimagining American whiskey. Unlike traditional recipes, we use a culinary approach to select specialty grains that create complexity and depth in every sip. By embracing originality and precision, Rabbit Hole offers whiskey enthusiasts a taste experience that is as unique as it is unforgettable—a true celebration of what’s possible in modern distilling.
EXPLORE OUR
CREATIVE PARTNERS
TOASTED & CHARRED
KELVIN COOPERAGE BARRELS
Strong barrels make the best whiskey. Ours are crafted from new American Oak, then toasted and charred with wood-fired furnaces. Toasting slows the barrel-making process and adds more flavor to the whiskey. A true art form mastered by the Kelvin Cooperage, a Louisville barrel cooperage with its roots in Scotland and its heart in Kentucky’s Bourbon Renaissance.
WHISKEY ROW SERIES
DIESEL CIGARS
Like making exceptional whiskey, making a great cigar takes time and patience to achieve the perfect flavor and aroma. We partnered with Diesel Cigars to create the Whiskey Row Series, one-of-a-kind cigars made from tobacco leaves aged in the same barrels we use to make our award-winning bourbons.
CUSTOM COLUMN STILL
Vendome
Vendome Copper & Brass Works is only blocks from our distillery and makes the finest stills in the world. Naturally, we enlisted them to design a custom 24-inch copper column still that is the center of our operation, a point of pride for us, and for the craftsmen who built it.